Duckling Day is a beloved decades old Mother’s Day tradition that supports the care of three historic downtown parks – the Boston Common, Public Garden, and Commonwealth Avenue Mall. This adorable event is based on Robert McCloskey’s children’s classic Make Way for Ducklings.

The day begins at 10:00 a.m. with Playtime on the Common, where families visit sponsored booths and participate in fun family activities including magic, circus games, and play areas. Each child receives a special goody bag filled with toys and sponsor information. At noon, the Mayor kicks off the Duckling Day Parade, led by the Harvard University Marching Band. The parade re-traces the steps of Mrs. Mallard and her eight ducklings in the search for a new home and ends at the Make Way for Ducklings sculptures in the Public Garden. It is a festive and adorable celebration of springtime in Boston!

To learn more about reaching your audience by supporting Duckling Day, please contact Karin at

Thank you again for letting us be part of such an amazing event. The client was beyond thrilled, and everyone from my team was raving about how well received our footprint was. I really appreciate everything you and your team did to allow for such a smooth planning process and overall highly successful event! – StrideRite, 2018 Sponsor


  • 300-600 families with young children (number depends on weather for this outdoors event)
    • 100% bring at least one child 6 and under
    • 90% live in Greater Boston 
    • 30% live in the City of Boston
  • Celebrity MC WCVB anchor Rhondella Richardson
  • All major local, and often national media outlets
  • Top local and national businesses looking for a unique and effective way to connect with young families
  • You!


We strive to maximize the sponsor experience at Duckling Day while remaining a family-focused event. You won’t be off to the side in a sponsor-only zone, but fully integrated with all the fun and games and performers that make Duckling Day memorable!

We’re a little different from the average event opportunity – in addition to what you usually would have at a table, sponsors are asked to provide a duckling-themed activity, which draws kids to the table long enough for your staff to engage the parents. It makes for a fun and joyful sponsor experience that is a true win-win.  

We also have a robust and friendly volunteer team that make it easier for sponsors to focus solely on how to WOW event attendees.

Our goody bag – given to every child in attendance – is carefully curated by parents who have experienced the goody bag circuit and know how to make it a “keeper.” 

We had such a great time at Duckling Day and thank you so much for letting us take part! We were cleared out of all our prizes with the prize wheel and cookies at the decorating table. We are also seeing leads and redemptions for the free weeks / discounted weeks we handed out.

I can honestly say that the whole experience from our initial conversation, to the day of, everything went incredibly smooth. We would love to be able to take part in this event next year. – Feast + Fettle, 2022 Sponsor


  • Friends of the Public Garden total social media impressions (Facebook, Instagram, Twitter): 2,424,506 (2022).
  • We have a staff member on site at Duckling Day who is 100% devoted to social media – once event day begins, you can count on them to find the most share-worthy content and tag your brand. 

All logo and donor recognition inclusion subject to production deadlines.

Thank you for all of your flexibility working with us. We were so happy to be there, and the kids’ reactions were amazing they all had a blast meeting Minion Bob.

We would love to continue working with you. – Allied Global Marketing, representing Universal Pictures, 2022 Sponsor