Duckling Day is a beloved 30+ year old Mother’s Day tradition and a fundraiser for the nonprofit Friends of the Public Garden. This adorable event is based on the children’s classic Make Way for Ducklings by Robert McCloskey. 

Starting at 10:00 a.m. is Playtime on the Common, where families visit sponsor booths and participate in fun family activities including magic, circus games, and play areas. Each child receives a special goody bag filled with toys and sponsor information. At noon, the Mayor kicks off the Duckling Day Parade, which is led by the Harvard University Marching Band. The parade re-traces the steps of Mr. and Mrs. Mallard and their eight ducklings and ends at the Make Way for Ducklings sculptures in the Public Garden. It is a festive and adorable celebration of springtime in Boston!

To learn more about reaching your audience through supporting Duckling Day, please contact Karin at


  • 300-600 young families (number depends on weather for this outdoors event)
    • 100% are bringing at least one child 6 and under
    • 90% of families live in Greater Boston 
    • 30% of families live in City of Boston
  • Mayor of Boston
  • Celebrity MC Rhondella Richardson (WCVB anchor)
  • All major local media outlets – Globe, Herald, TV channels
  • Top local and national businesses looking for a unique and effective way to connect with young families
  • You!


We strive to maximize sponsor experience at Duckling Day while remaining a family-focused event. You won’t be off to the side in a sponsor-only zone, but fully integrated with all the fun and games and performers that make Duckling Day memorable!

We’re a little different from the average event opportunity – in addition to what you usually would have at a table, sponsors also include a duckling-themed activity, which draws kids to the table long enough for your staff to engage the parents. It makes for a fun and joyful sponsor experience that is a true win-win.  

We also have a robust and friendly volunteer team that make it easier for sponsors to focus solely on how to WOW event attendees.

Our goody bag – given to every child in attendance – is carefully curated by parents who have experienced the kiddie goody bag circuit and know how to make it a “keeper.” 


  • Friends of the Public Garden total impressions via social media (Facebook, Instagram, Twitter): 2,729,297 (2021).
  • We have a staff member on site at Duckling Day who is 100% devoted to social media – once event day begins, you can count on him to find the most share-worthy content, and to tag your brand. 

All logo inclusion and donor recognition inclusion subject to production deadlines.

Thank you again for letting us be part of such an amazing event. The client was beyond thrilled, and everyone from my team was raving about how well received our footprint was. I really appreciate everything you and your team did to allow for such a smooth planning process and overall highly successful event! 

StrideRite, 2018 Sponsor

We had such a great time at Duckling Day and thank you so much for letting us take part! We were cleared out of all our prizes with the prize wheel and cookies at the decorating table. We are also seeing leads and redemptions for the free weeks / discounted weeks we handed out.

I can honestly say that the whole experience from our initial conversation, to the day of, everything went incredibly smooth. We would love to be able to take part in this event next year.

Feast + Fettle, 2022 Sponsor

Thank you for all of your flexibility working with us. We were so happy to be there, and the kids’ reactions were amazing they all had a blast meeting Minion Bob.

We would love to continue working with you.

Allied Global: Minions Movie, 2022 Sponsor