OPEN POSITIONS: Senior Manager, Communications & Outreach
The Friends of the Public Garden (the Friends) is a nonprofit organization that works with the City of Boston to care, renew and advocate for the Boston Common, Public Garden and Commonwealth Avenue Mall. We raise $3M a year to complete projects in the parks, advocate to protect them, and attract visitors through educational and outreach programs.
As we focus our energies on ways to attract people within the greater Boston area who have never been to our parks, the Senior Manager of Communications and Outreach will be charged with, among other things, creating communication and outreach programs to help us meet this goal.
The Friends have a hybrid work schedule, with in-office hours on Tuesday, Wednesday and Thursday, as well as when there are special events and meetings, which could be on other weekdays, weekends or evenings.
Our next Senior Manager of Communications and Outreach will bring a fresh perspective to the responsibilities below, prioritizing ways to engage new audiences.
- With the Vice President, set annual communications strategy and calendar
- Develop, manage, and monitor all external communications
- Oversee Friends website; manage content creation and design
- Oversee strategy for social media content; provide content for President, manage FOPG Twitter
- Manage the creation and production of all publications and promotional materials, including a print newsletter, monthly eNews, communications from the President, and annual impact statements
- Support the creation of fundraising collateral, creating copy as needed
- Manage media relations, focusing on hyperlocal outlets; create pitches, releases, and media advisories not provided by public relations consultant
- Coordinate responses to inbound media inquiries
- Contribute to regular meetings with public relations consultant
- Establish and monitor benchmarks for measuring the growth of the Friends community; evaluate and report on the effectiveness of new initiatives. Using data, determine priority activities.
- With Vice President, set annual outreach agenda
- Oversee and manage the planning and logistics of public and educational programs, including Duckling Day and Making History on the Common
- Identify and develop strategies to connect with diverse communities and affinity groups to raise visibility and increase diversity among park users and Friends constituents
- Build and maintain relationships with key community partners
- Develop and oversee informational programs that engage the public with the parks (e.g., public tour program and educational talks)
- Oversee FOPG participation in key neighborhood events
- Drive content and outreach to engage constituents in FOPG advocacy efforts
- Establish and track outreach metrics; evaluate the success of efforts
- Serve as a strategic partner to the Vice President of Advancement and External Affairs
- Supervise the Communications, Outreach and Design Associate
- Serve as liaison to Boston Parks and Recreation Department communications and permitting staff; organize annual Parks Department luncheon
- Provide staff support to the Communications & Outreach Committee and attend its meetings
- Manage work of event consultants, graphic designers, and other vendors necessary to support communications and outreach initiatives and projects
- Recruit and, with the Associate, supervise any interns or volunteers
- Serve as point of contact for donation requests
- Five years of increasing marketing experience that includes
- Excellent writing/content development skills
- Proven project management
- Social media, media relations
- Ability to develop and implement a communications strategy
- Prior launch and event development
- Ability to connect and communicate with diverse communities; experience connecting with Boston neighborhood groups ideal
- Ability to adapt communication style to work with team members, vendors and others
- Nonprofit experience ideal
- Experience managing people preferred
The annual compensation range is between $80,000 and $85,000, depending on experience, with a full and generous benefits package.
Applicants should submit a resume and cover letter addressed to A3 Search and Talent Management; Anna Asphar at email@example.com.
EQUAL EMPLOYMENT OPPORTUNITY
The Friends of the Public Garden is an equal employment opportunity employer. We prohibit harassment and discrimination based on race, color, religion, creed, gender, sexual orientation, pregnancy or related medical conditions, age, national origin or ancestry, physical or mental disability, genetic information, military or veteran status, gender identity or expression, transgendered status, or any other category protected by applicable federal, state or local laws.